Marriage is an alliance of a lifetime, therefore finding a suitable partner becomes a vital step to have a successful married life ahead. Newspapers have always been a crucial way of finding brides and grooms for decades now. Though matrimonial portals have tried their best to establish their market, the craze for a printed ad has not yet declined even after so many years.
It is always a personal choice when it comes to finding a life-partner, but people are confident about newspaper ads because of their positive response rate. A person seeking marriage gets appropriate responses to her/his printed ad that adds to the credibility of this medium. Secondly, only those who are serious match-seekers publish their ads, unlike matrimonial sites where some non-serious elements also create their profile just for fun!
The Sunday Times Matrimonial columns in the leading national and regional dailies bring with themselves some solace for the ones in search of a soul-mate. Such supplements are published as a separate broadsheet and come in various editions. Vernaculars are also not far behind in providing this service to all. Newspaper Matrimonial ads are the first choice of not just the old and wise generation who are conventional in their approach, but youngsters as well who lay emphasis on printed ads to find a life-partner. Hence, youngsters of marriageable age browse through the matrimonial catalogue of their best-liked news broadsheet to connect with the families that match as per their criteria. People post their ads under ‘Bride Wanted’ and ‘Groom Wanted’ categories.
There is further diversification wherein people can select matches as per their castes or religion. People from the cosmopolitan crowd can consider alliance from the said group where there is no restriction of caste, region or colour. Further, people get an opportunity to choose suitable matches from their profession as well. There are special columns dedicated as per the profession viz. Doctors, Lawyers, Engineers, etc. from which guys and girls can select the desired match.
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